We create Experiential campaigns for lifestyle brands + mural-style billboards that transform building walls into Instagram-worthy moments, say byebye to boring ads.
Projects we’ve loved
Beverly Hills Chamber
Women’s GALA Benefit
Description: For the BH Chamber Gala, I developed an event strategy and creative direction focused on increasing membership revenue, building community loyalty, and activating retail spaces in Beverly Hills. The goal was to create an exciting Women's Gala event that involved retail tenants and showcased the city's vibrant retail scene and increase memberships for the Chamber.
Creative Strategy + Event Direction
Retail Activation Strategy
Community Engagement Initiatives
HINES NYC Placemaking
Description: Hines Properties needed placemaking strategies for a new neighborhood, so we executed a multi-phase activation. The first phase was a Parisian holiday bazaar, activating the neighborhood over several days with family-friendly performances, ethnically diverse French market vendors, a Ferris wheel, and an outdoor cinema in a winter wonderland. We also activated restaurant and retail spaces, planning influencer dinners to promote the event digitally. The goal was to boost foot traffic and attract high-paying creative tenants, like those at the nearby Google campus.
The Hines project resulted in a 30% increase in foot traffic, a 15% boost in retail sales, a 20% rise in tenant inquiries, and over 500,000 digital impressions, positioning the neighborhood as a desirable location for high-paying creative tenants like those at the nearby Google campus.
Creative Strategy + Event Direction
Retail Activation Strategy
Custom Build Production
Vendor Relations
Influencer Relationships
Permit Consulting
Scrim Consulting
Social Media Campaign Consulting
Immersive Experience Design
Production
NIKE x UNION LOS angeles Product launcH
Description: Nike was preparing for the release of the coveted new sneaker collaboration and capsule collection with UNION Los Angeles and contacted fill the city for creative strategy and design. The idea behind the event was to keep Union’s New York street feel, but add an abstract modern twist, while still keeping the integrity of the sneaker’s colorway and incorporating highly engaging Instagram moments.
The court and the completed hand painted mural that was completed in 14 hours (when it usually takes 3 days to complete a mural at this scale, hand drawn and painted).
Creative Strategy + Design + Execution
Visual Merchandising Presentation
Artist Relations
Execution of Design
Media Production
Influencer Partnerships
SOHOHOUSe 2020 event
Description: To ring in 2020, The Sohohouse’s new location in the coveted Art’s District wanted to bring in the New Year in an underground, sexy way. The New Years event our team produced centered around the theme of Ryan Gosling’s movie Drive. We transformed every room of this social club into a custom interactive scene from the movie. From flipped over cop Carrs, underground inspired pole + good dancers, Vegas themed gambling rooms, neon arcade, to endless dance floors…there was no spot un turned in this house that was not designed with the intent to make you feel like you were living in the movie.
Production (Custom Builds)
Creative Strategy
Vendor Relations
ring store at westfield TOPANGA design and build
Description: For Ring’s first retail store we aimed to design a retail experience that was remescent to the HQ office in Santa Monica and to keep the brand consistancy of the little blue house. The Ring store opened in Summer 2018 and has been fulfilling the mission of reducing crime in neighborhoods
Design Concept & Management Build
Events (Workshops) to drive new customers
Digital Marketing / Social Media
Mural billboard advertising for brands
Description: Brands are looking for unique ways to advertise. So we elevated their hand-painted billboard concept, transforming blank walls into visually stunning, high-impact advertisements. By combining artistic craftsmanship with strategic placements, we created campaigns that captivated audiences and turned urban spaces into Instagram-worthy moments, driving brand visibility and engagement.
Creative Strategy + Design + Execution
Social Campaign
Artist Relations
Hand-Painted Billboard Production
Permitting Coordination
Location Scouting and Sourcing
Night on Broadway art installation
Description: Night on Broadway is an Art and Culture Festival in DTLA that attracts 80,000 people a year. For this particular year, Fill The City was commissioned to create the highly popular lyrical banners (#wordonthestreet) that were to be hung across buildings for all to see in partnership with a social campaign to garnish more tickets sales to the event. This banner features an iconic quote by Drake "0-100 Real Quick" that was made up on individual LED lights and spanned 80 ft wide. This installation is a popular request amongst multiple well known music artists.
Partnership Relations
Creative Strategy + Design + Execution
Fabrication of Installation
Social Campaign
Media Production
mixed use public art
miami design district
Description: What I love most about Miami is their love of unique design. A new residential and lower commercial development wanted to stand out from the typical, yet beautiful modern buildings in the Miami Design District. Fill The City loved the integrity of the modern design but knew an addition of tatsteful color was needed to attract the highest rent focused demographic. Millennials. The reflective water design was inspired by the beach culture in Miami and the beautiful multifaceted colors of the tropical ocean with a pop art feel.
Creative Concept + Design + Execution
Artist Relations
Social Campaign
‘Friendswithyou’
in collab with Snapchat
art intsallation
Description: Working with FriendsWithYou, Light Wave, in partnership with the Santa Monica Pier’s Twilight Concert Series and Snapchat. This larger-than-life public installation will form a magical garden of light across the Pier and surrounding sand. Through the creation of Light Wave, FriendsWithYou seeks to immerse concert-goers in a communal gathering, complimented by a glow of color, energy and sound, casting a powerful yet delicate ripple, a Light Wave.
Balloon nightclub: Night on broadway art installation
Description: Night on Broadway is a Art and Culture Festival in DTLA that attracts 80,000 people a year. For this particular year, Fill The City in partnership with Joker Party Supply & City of LA was commissioned to create an experiential campaign. A balloon nightclub with a lineup of influencer DJ’s of 100k+, 30,000 balloons from Joker Party Supply increased the brands revenue by 75%.
Creative Strategy + Design + Execution
Influencer Partnerships
Sponsorship
Lacoste L!ve at Coachella event production
Description:Working with Brighthouse Events, The two-day Lacoste beautiful desert pool party at a private residence in Thermal Saturday and Sunday during the Coachella Valley Music and Arts Festival's first weekend. The event included an activity/art installation that invited guests to interact with the brand from DIY Lacoste shoes, personalized flower crown, nail design bar, and other lacoste inspired games.
Creative Strategy for brand activations
Visual Merchandising
Influencer Relations
Description: When brands want to be leading brands, they focus on one thing: Innovation. That’s what we could feel when we first met Henrik Fisker and his team, Fisker Inc. Their ideas to revolutionize the electric automotive industry were never heard of. From their battery technology to their detailed and unparalleled approach to the driving experience, it was no wonder they have such a loyal following.
We were brought in to lead the branding and Creative Video Direction of the media refresh. With innovative ideas, come innovative design. What was once fragmented is now integrated and seamless.
Creative Direction for brand Refresh
Media Production
Social Campaign
FISKER AUTOMOTIVE digital & social media rebrand
AIRFOOD RESTAURANT OPENING in SANTA MONICA
Description: A modern restaurant with artistic cuisine and conscious ingredients driven by street culture opened on Ocean Ave in Santa Monica. Airfood commissioned Fill The City to create exterior design and organize a grand opening as well as branding design from idea, inception, and opening.
Event Design + Management (Soft Opening)
Restaurant Branding + Concept Design + Managed Build
Branding for Event + Restaurant Opening
Influencer Relations
